The Co-operative Dividend Book & Stamps

The Co-operative early loyalty system that used dividend stamps and savings cards






The Co-operative Society revolutionised food retailing with the dividend, often known as 'divi', and the 'divi number', it became a part of British life.

The dividend was a financial reward to customer based on each customer's level of trade with the Co-operative. The distribution of profits on the basis of turnover rather than capital invested is a fundamental difference between a Co-operative and most private sector enterprises.

Customer sales would be recorded in ledgers in the society's stores, at the end of the collection period a proportional payment would be made to the customer.

As the societies grew, the number of customer increased and the method of using ledgers became cumbersome. As a solution the Co-operative issued stamps to customer for qualifying transactions. Customers collected the stamps on a savings card, when the card was complete the customer would use it as payment for goods or deposit into their share account.

The dividend stamps were introduced nationally 1969.


The Co-operative Dividend Stamp Book
The Co-operative Dividend Stamp Book
The Co-operative Dividend Stamp Book
The Co-operative Dividend Stamp Book

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